At Williams Sonoma, I lead end-to-end video production across brand, product, cooking, and lifestyle content, creating both high-production-value campaigns and lo-fi, social-first content. I concept, shoot, direct, and edit for platforms including Instagram, TikTok, YouTube, and the web, while collaborating with creative, test kitchen, photo, social, and merchandising teams. I also help shape video strategy, production workflows, and creative standards to build brand engagement, drive traffic, and support digital sales.
