Stavro Victor - Monarch Tractor

Recruited to join Monarch Tractor’s growing marketing team, I lead the full creative content production lifecycle—owning strategy, concepting, filming, and editing for video and photo across social media, website, and YouTube.. My work amplifies Monarch’s mission and its leadership in autonomy, AI, and electric farming through compelling, story-driven content.

Leveraging my agency background from Bamboo, I streamlined creative operations and delivered a diverse range of assets, including customer stories, product marketing videos, social campaigns, investor presentations, event recaps, and training materials. Partnering closely with marketing, sales, and product teams, I built a high-impact content library that helped accelerate brand visibility and business growth.

Social Results:
• +77% audience engagement growth (LinkedIn: +132%)
• +83% engagement
• +1,257 clicks driven to the website from social

Together, these efforts elevated Monarch’s brand presence and showcased the transformation happening in modern agriculture.

Company Photo 2022 during the Monarch MK-V Tractor launch. Captured at Livermore HQ.

Here’s a collage highlighting the wide range of content I’ve created at Monarch Tractor—from product films to customer stories and social campaigns.

Check out the website, youtube and social media for my most recent work!

Social Media

https://www.youtube.com/shorts/84tOZBocfPo

https://www.youtube.com/shorts/fD2jBInXgUY

https://youtube.com/shorts/DHs5-BwJiiE

Matchbox MK-V Tractor Giveaway - Social Case Study

Monarch Tractor partnered with Matchbox to create a "toy tractor". I executed & developed the creative assets (inspired the by social media video magic legend "@ZachKing") that were used to promote the tractor giveaway. The post gathered over 166% increase in engagement with over 9,000 organic views, over 80+ comments, and 77+ shares.

Website Update:

I was apart of the incredibly talented team (consisting of marketing, sales, web designers (Series 8) , developers, and product team members) who managed and produced a website redesign & branding in the effort of our new product launch. In a matter of a few months, were were able to go from conception, wireframes, to building and launch. I contributed to general visual concepts, new video & photo content, animated assets, GIFS, and basic copywriting.

Website visuals below:

"How-To" Training Videos:

To help with sales enablement and customer satisfaction, I directed and produced a series of over 30+ videos that covered key elements of operation for an 100% electric tractor. The videos were scripted, drafted, and produced within a very limited timeframe and minimal budget to ensure video deployment aligned with tractor deliveries. The videos and content in them were produced to enable future iterations of the video training material.

I implemented a new video media player called "Wistia" that allowed for customization of the viewing experience, multiple languages "CC" Closed Captions", and flexibility for future updates & changes to embedded videos.

Watch the videos here: Training Videos

Static photos captured and edited for brand campaigns & digital content.