At Monarch Tractor, I lead the full production cycle for video and photo content across social media, the website, and YouTube. From concept to filming and editing, I craft engaging stories that spotlight Monarch’s mission and cutting-edge innovations in autonomous, electric farming. Drawing on my agency experience at Bamboo, I’ve honed the creative and operational skills needed to thrive in a fast-paced startup, producing diverse assets—from customer stories and product marketing videos to social campaigns, investor presentations, and training materials. Collaborating closely with marketing, sales, and product teams, I’ve built a library of impactful content that showcases the transformation of modern agriculture and elevates Monarch’s brand.
Company Photo 2022 around the launch of the Monarch MK-V Tractor. Captured at HQ in Livermore.
Below is a collage of content highlighting the diverse range of projects I’ve worked on during my time at Monarch Tractor. Check out the website, youtube and social media for my most recent work!
https://www.youtube.com/shorts/84tOZBocfPo
https://www.youtube.com/shorts/84tOZBocfPo
https://www.youtube.com/shorts/fD2jBInXgUY
https://youtube.com/shorts/DHs5-BwJiiE
Social Media Giveaway: Matchbox MK-V Tractor
Monarch Tractor partnered with Matchbox to create a "toy tractor". I executed & developed the creative assets (inspired the by social media video magic legend "@ZachKing") that were used to promote the tractor giveaway. The post gathered over 166% increase in engagement with over 9,000 organic views, over 80+ comments, and 77+ shares.
Website Update:
I was apart of the incredibly talented team (consisting of marketing, sales, web designers (Series 8) , developers, and product team members) who managed and produced a website redesign & branding in the effort of our new product launch. In a matter of a few months, were were able to go from conception, wireframes, to building and launch. I contributed to general visual concepts, new video & photo content, animated assets, GIFS, and basic copywriting.
I was apart of the incredibly talented team (consisting of marketing, sales, web designers (Series 8) , developers, and product team members) who managed and produced a website redesign & branding in the effort of our new product launch. In a matter of a few months, were were able to go from conception, wireframes, to building and launch. I contributed to general visual concepts, new video & photo content, animated assets, GIFS, and basic copywriting.
You can see those visuals below:
"How-To" Training Videos:
To help with sales enablement and customer satisfaction, I directed and produced a series of over 30+ videos that covered key elements of operation for an 100% electric tractor. The videos were scripted, drafted, and produced within a very limited timeframe and minimal budget to ensure video deployment aligned with tractor deliveries. The videos and content in them were produced to enable future iterations of the video training material.
I implemented a new video media player called "Wistia" that allowed for customization of the viewing experience, multiple languages "CC" Closed Captions", and flexibility for future updates & changes to embedded videos.
Watch the videos here: Training Videos
