At Monarch Tractor, I produce, film and edit video and photo content that you would find on our social platforms, website, and YouTube. The content I create encapsulates the mission of Monarch Tractor! I work in cross-collaboration with the marketing, sales, and product team to bring different types of video content to life including customer stories, social media content, investor videos, product marketing videos, recruiting videos, training, and other enterprise-wide projects! It has been an incredible experience to learn about this industry, bring these stories to life, and get a behind-the-scenes look into the agriculture industry.
Displayed is a collage of different projects I have worked on during my time at Monarch. Check out the website, youtube and social media for my most recent work!
https://www.youtube.com/shorts/84tOZBocfPo
https://www.youtube.com/shorts/84tOZBocfPo
https://www.youtube.com/shorts/fD2jBInXgUY
https://youtube.com/shorts/DHs5-BwJiiE
Social Media Giveaway: Matchbox MK-V Tractor
Monarch Tractor partnered with Matchbox to create a "toy tractor". I executed & developed the creative assets (inspired the by social media video magic legend "@ZachKing") that were used to promote the tractor giveaway. The post gathered over 166% increase in engagement with over 9,000 organic views, over 80+ comments, and 77+ shares.
Website Update:
I was apart of the incredibly talented team (consisting of marketing, sales, web designers (Series 8) , developers, and product team members) who managed and produced a website redesign & branding in the effort of our new product launch. In a matter of a few months, were were able to go from conception, wireframes, to building and launch. I contributed to general visual concepts, new video & photo content, animated assets, GIFS, and basic copywriting.
I was apart of the incredibly talented team (consisting of marketing, sales, web designers (Series 8) , developers, and product team members) who managed and produced a website redesign & branding in the effort of our new product launch. In a matter of a few months, were were able to go from conception, wireframes, to building and launch. I contributed to general visual concepts, new video & photo content, animated assets, GIFS, and basic copywriting.
You can see those visuals below:
"How-To" Training Videos:
To help with sales enablement and customer satisfaction, I directed and produced a series of over 30+ videos that covered key elements of operation for an 100% electric tractor. The videos were scripted, drafted, and produced within a very limited timeframe and minimal budget to ensure video deployment aligned with tractor deliveries. The videos and content in them were produced to enable future iterations of the video training material.
I implemented a new video media player called "Wistia" that allowed for customization of the viewing experience, multiple languages "CC" Closed Captions", and flexibility for future updates & changes to embedded videos.
Watch the videos here: Training Videos
