Client: @CanonUSA
Agency: @Bamboo
Director/ DP/ Producer: @stavromediaPA/Gaffer: @sambennettmedia / @justindersham
VFX/ Editor: @stavromedia & @JustinVennes
The goal of this creative project was to showcase the Canon IVY CLIQ+2, a portable camera and printer, in real-world use. We designed a content shoot centered around Gen Z lifestyle moments, featuring the IVY CLIQ+2 in action during scenarios like exploring an Instagram-worthy destination, cruising in a vintage VW bus, and enjoying s’mores by a campfire.
The deliverables included: Video Assets: "Freeze-frame" videos and product "highlight" reels emphasizing the product’s vibrant color options & Photo Assets: A curated library of static photos.
These assets were optimized for paid social advertising, capturing the fun, versatility, and instant gratification of the IVY CLIQ+2 experience.
Capture the story of PNW photographer Bryton and 2D graphic artist, Laurel about their creative work and the Canon PRO 200 Printer.
Additional content work highlighting different products, productions, locations, talent, and editing.
(Shoot breakdown)